Brett Simpson

Jul 16, 2020

5 min read

12. Relevance: The Intersection of Importance & Timeliness

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On the surface, determining relevance seems straightforward, almost trivial, because of how quickly we do it. It’s a simple judgement call based on available information. Ideally this information is objective or factual, but in the absence of objectiveness we’ll use subjective information or opinion. Most of the time there’s a mix of objectivity and subjectivity that informs our relevance…